Juice Factory Launch
commercial environment for our business houses.
We also want to encourage would-be entrepreneurs to take advantage of the many opportunities that exist in Fiji. With the zero duty rating on equipment being brought into the country, we are now witnessing the establishment of new ventures like the ‘Juice Up’ factory. While it may not seem the right place to make such an observation, the Prime Minister and I were recently at the launch of ‘Pump Up’ or ‘Pulp’ by your commercial rivals, Coca-Cola. The point is that there is enormous potential for competition in Fiji and as your CEO has pointed out, Tappoo is not afraid of competition.
Monopolies and duopolies are not the way to go. Competition in any market creates innovation, creates more investment and leads to the introduction of new technologies. And above all, it benefits the consumers of Fiji. It is a win-win situation for everybody. “Juice Up” has many benefits, not least of which is less sugar than other drinks. I’m sure that if the Minister for Health were here he would also be applauding this initiative.
I would urge other business houses to follow Tappoo’s lead in taking advantage of the many incentives that the Bainimarama Government is providing to grow the economy for everyone. There are a number of factories in Fiji coming on-stream because of those initiatives. All this is good for business and the job prospects of all Fijians. It is also providing a more sophisticated approach to doing business in Fiji. Better management of human resources is part of that process. Because we all agree that nothing is possible in business without the input of the staff.
We are all striving to maintain a healthy job market and provide opportunities for all Fijians. I am here to tell you as entrepreneurs that we will encourage and support you as you continue to invest in Fiji and our nation’s future.
As well as Tappoos, I would also like to acknowledge the Eddie Hinn Group. It was started by two entrepreneurs who became household names in the West and then joined forces with the Tappoo group to create the company we celebrate today.
I would also like to pay tribute to the contribution you are making to the wider community.Your donation to the Sigatoka Hospital and to the Save the Children fund is an indication that you recognise the importance of not just running a successful business but being a good corporate citizen and shouldering your social responsibilities. It is critical that business recognises these responsibilities. We cannot exist in a vacuum. The whole country does well when corporate entities exercise their responsibility to the wider community, to consumers and to their staff. Good corporations also assist other entities to perform better, whether it’s municipal councils or regulatory agencies.
And so I’d like to thank the Tappoo Group for the contribution they have made to Fiji’s development over the years and the philanthropic approach they have taken to running their business. I congratulate them once again on their efforts and I’m sure all of you join me in thanking them for their contribution to the Fijian economy. Ladies and gentlemen, it now gives me great pleasure to unveil the new ‘Juice Up’ plaque and open this magnificent factory.