The brand, which went on sale at Tappoo stores yesterday, comes as the nation counts down to Septembers Rugby World Cup in France.
Percentage of the proceeds will go to the Fiji Rugby Union.
The clothing range is a wider plan to secure development of the sport for further Rugby World Cups to come.
One of the key features of the clothing range and a matter of national pride is the focus on 1913, which is the year that the Fiji Rugby Union kicked off.
A variety of t-shirts, pullovers, jerseys, tank tops, sarongs or sulus and bula shirts are part of the clothing range.
Source: The Fiji TImes – Saturday, August 11, 2007