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Kia Motors Fiji, a Tappoo Group company, officially launched its first showroom at Carpenter Street in Raiwai, Suva, last night with the business community in attendance.

Kia Motors headquartered in Seoul, is South Korea’s second largest automobile manufacturer, following the Hyundai Motor Company, with sales of more than 1.4 million vehicles in 2010.

The company is partly owned by the Hyundai Motor Group and the word Kia derives from Korean words meaning “to arise to the world from Asia”.

The opening was marked by the presence of the chief guest, the Attorney-General Aiyaz Sayed-Khaiyum, the Korean ambassador Hae -wook Cheong and Kia Motors Co-ordinating Director for New Zealand and the Pacific region Yong Hee Lee.

Mr Sayed-Khaiyum said the night marked the commemoration of the forging of the relationship between the foreign and local investors.

“The significance of tonight’s event will surge advancement in the economy and will also bring about competition in the automotive industry that will allow quality and value for money,” he said.

“Features of the Kia Motor line include that the sleek, attractive and award winning range and features fuel-efficient models which promote the energy-saving policy that is practised by the Bainimarama government.”

“Government has spent close to a billion dollars on fuel alone and if any business initiative delivers a reduction on a dependence on fossil fuels is something we will support.”

“This will also push to a decrease in importation and on this note I would like to thank the Tappoo Group for delivering a product that meets the policy the current government.”

“The added incentive will fast-forward economic growth which is something that is needed. I would like to thank both the Korean ambassador Hae-wook Cheong, Kia Motors co-ordinating director for NZ and the Pacific region Yong Hee Lee for their presence and support at tonight’s event.

“I would also like to congratulate all stakeholders on a successful launch and with regards to the Korean ties this new investment means know that it will have far reaching effects between our two governments.”

Korean ambassador Hae-wook Cheong said he was glad to be part of the event.

“As the Korean ambassador I am happy to witness Kia Motor’s growth. Taking this opportunity I would like to congratulate Tappoo group on their timely decision to become Kia’s partners,” he said.

Tappoo Group chief executive officer and executive director Madhu Tappoo said they were optimistic of their success despite having entered such a fiercely-competitive segment and said the company had never been afraid of competition and “we have always dealt with leading global brands that we can stake our reputations on”.

Source: Fiji Sun
Date: September 4th 2011

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